Qualitative research is a generic term for investigative methodologies described as ethnographic, naturalistic, anthropological, field, or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Detailed data is gathered through open ended questions that provide direct quotations. The interviewer is an integral part of the investigation (Jacob, 1988).
On the following pages you will find examples of studies done using qualitative research methods. These methods are broken down into three sections; Interviews and Observation. Each page provides a summary of the study.